|Thursday, 14 July 2011 08:47|
July 14, 2011 /PRNewswire via COMTEX/ -- Adrenalina (otc-pink:AENA.PK), an extreme sports and adventure-themed lifestyle brand, today announced its plans to expand their identity and enter the world of fragrances. The company has signed a fragrance license agreement with multi-faceted entertainer, Selena Gomez. Adrenalina alongside Gomez will develop, manufacture, and distribute the singer and actress's fragrance throughout the world. Gomez's debut fragrance is expected to be released in the spring of 2012. Ilia Lekach, chairman and C.E.O. of Adrenalina, said, "We are incredibly enthused to be working with Ms. Gomez and will reveal more details pertaining to the fragrance as we get closer to the launch date."