THE WALT DISNEY COMPANY SETS NEW STANDARDS FOR FOOD ADVERTISING TO KIDS

Builds on Disney’s 2006 Landmark Nutrition Guidelines

Launches “Mickey Check” Tool to Make it Easier to Identify Nutritious Foods in Stores, Online and on Vacation

BURBANK, Calif., June 5, 2012 – Building on its landmark nutrition guidelines established in 2006, The Walt Disney Company (NYSE: DIS) today became the first major media company to introduce new standards for food advertising on programming targeting kids and families. This significant undertaking marks the latest step in Disney’s partnership with parents to inspire kids to lead healthier lifestyles. Under Disney’s new standards, all food and beverage products advertised, sponsored or promoted on Disney Channel, Disney XD, Disney Junior, Radio Disney and Disney-owned online destinations oriented to families with younger children will be required by 2015 to meet Disney’s nutrition guidelines. The nutrition guidelines are aligned to federal standards, promote fruit and vegetable consumption and call for limiting calories and reducing saturated fat, sodium and sugar.

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